Snowden Lane Partners Opens 12th Office Nationwide for New Team in Buffalo, New York

Former Merrill Lynch Group Previously Oversaw $500 Million, Pushing Snowden Lane Over $6 Billion in Total Client Assets

BUFFALO, N.Y.–(BUSINESS WIRE)–Snowden Lane Partners, an independent, advisor-owned, wealth advisory firm dedicated to providing client-focused advice in a values-driven culture, today announced that Magnolia Wealth Advisors has joined the firm and will open a new Snowden Lane office in Buffalo, NY, their 12th location nationwide.

Magnolia Wealth Advisors is comprised of Bill Markel, CFP©, Senior Partner & Managing Director, Michael Schmatz, CPFA, CRPC, Partner & Managing Director, Michael Kreuzer, CFP©, Partner & Managing Director, VeLisa Williams, Senior Registered Client Relationship Manager, and Sharifa Mang, Client Relationship Manager. The team joins from Merrill Lynch where they previously oversaw over $500 million in client assets.

“The Magnolia team’s dedication to clients is exemplary and we immediately knew they’d be a great fit for Snowden Lane and our growing team,” said Greg Franks, President and COO of Snowden Lane Partners. “Buffalo has so much potential and is a market we’ve been eyeing for some time, and we’re thrilled to be expanding there with our 12th office and a talented team of advisors.”

“Being able to make this transition so smoothly during the pandemic speaks to how well-positioned Snowden Lane is and how impressive their client support and transition services are,” added Markel. “Buffalo is a wonderful market and we’re excited to expand the firm’s footprint in such a promising and growing city.”

The Magnolia Wealth Advisors team, which brings more than six decades of combined experience to Snowden Lane, specializes in supporting individuals and families across a variety of wealth management issues to help them meet their goals. They create customized plans with an eye towards clients’ entire financial picture, not just investments and portfolio construction, and they pair a goals-based approach with consistent client interaction to ensure clients stay on track to achieve their dreams.

“Being able to expand our regional presence with such a talented team highlights why our partnership model continues to be so successful,” said Rob Mooney, CEO of Snowden Lane. “We look forward to supporting the Magnolia Wealth Advisors team as they get started and continuing this tremendous momentum into the months and year ahead.”

Lyle LaMothe, Chairman of Snowden Lane, added: “Since day one, we’ve been laser focused on becoming a leading wealth advisory firm in a fast-moving world with changing client needs. Our philosophy towards growth has been extremely methodical and strategic, and having Bill, Michael and Michael and their fantastic team come on board is just the latest sign that our model and vision is resonating in the advisor community. We’re proud and humbled to pass $6 billion in total client assets, and we look forward to building on our momentum as we head into 2021.”

Since its founding in 2011, Snowden Lane has rapidly built a national brand, attracting top industry talent from Morgan Stanley, Merrill Lynch, UBS, JP Morgan, Raymond James, and Wells Fargo, among others. The firm has 12 offices around the country: Pasadena and San Diego, CA; New Haven, CT; Coral Gables, FL; Chicago, IL; Pittsburgh, PA; Baltimore, Salisbury and Bethesda, MD; San Antonio, TX; Buffalo, NY, as well as its headquarters in New York City.

Snowden Lane was recently named a Barron’s Top 100 RIA, recognizing it as one of the top independent RIA firms in the U.S. The Financial Times included Snowden Lane in its elite FT 300 Top RIA list in 2020 for the sixth-straight year. Many of the firm’s advisors have also been previously recognized in other prominent lists, including the FT 401 Top Retirement advisors, and Forbes’ Best-In-State Wealth advisors.

About Snowden Lane Partners

Snowden Lane is a nationally branded, open-architecture, hybrid registered investment advisor and broker-dealer that provides wealth advisory services to high net worth individuals, families, and institutional clients.

Snowden Lane is led by an experienced team of industry executives, including Lyle LaMothe, Chairman of the Board of Managers, Rob Mooney, Managing Partner & CEO, and Greg Franks, Managing Partner, President & COO, who are dedicated to building a client-focused, nationally branded, boutique wealth advisory partnership.

Snowden Lane is headquartered in New York City and operates an SEC registered investment adviser and a broker-dealer. Snowden Lane provides a multi-custodian, multi-currency platform, with aggregated performance reporting and leading analytical tools for clients and advisors. It further provides full operational, finance, compliance, human resources, and financial advisor transition support to its financial advisors.

References to “Snowden Lane” and “Snowden Lane Partners” are references to Snowden Capital Advisors LLC, an investment adviser registered with the U.S. Securities and Exchange Commission, and its affiliated entities.

For more information about Snowden Lane, please visit


Water & Wall

Alaina Hay


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