LOS ANGELES, CA / ACCESSWIRE / December 8, 2020 / Most small businesses take at least 2 to 3 years to be profitable and become truly successful once they’ve hit the 7 to 10-year mark. So, how is it that an inexperienced 19-year-old was able to create a successful home maintenance business in less than six months, albeit during a time when most small businesses were struggling to grow due to the ramifications of COVID-19?
When Australian entrepreneur Jason Shipway (@jcshipway) started his residential cleaning business, Enhanced Home Cleaning, during the height of COVID-19 in April of 2020, he quickly ran into some roadblocks. Equipped with a low starting capital, Shipway took to the streets of his hometown of Bunbury, Western Australia, in an effort to attain customers through unaddressed mail advertisements. Unfortunately for him though, the scepticism and fear spawned by the fast-growing pandemic lead people to avoid the twenty-metre walk to their mailbox.
While the blunder of unsuccessfully running hundreds of door-to-door flyers would be disheartening to most amateur entrepreneurs, it only fueled Shipway’s hunger. In light of these unexpected shortcomings, Shipway knew that he needed to adapt to a more appropriate marketing approach.
Leveraging the power of Facebook, Shipway was able to safely captivate his target audience and gain his first clients. This momentum enabled him to predictably scale his Facebook marketing campaigns as a result of his consistently high conversion rates. By utilizing principles of direct-response in his marketing, Shipway was able to calculate the exact dollar figure necessary to generate a new customer, bypassing the need for a marketing budget.
Shipway’s online advertising compelled his target audience for multiple reasons. With the attention span of social media users being less than 3 seconds, grabbing readers’ attention is paramount to online marketing, and to overcome this hurdle, Shipway incorporated gripping headlines and vibrant graphics into his advertisements. Upon getting his ideal readers’ attention, he stacked the wagon full of value. With a good understanding of who his target market was, he easily conveyed the benefits of his company’s services in his ad copy, while also providing solutions to readers’ problems, along with logical reasons as to why they should choose his cleaning service over others.
Ultimately, when readers got to the bottom of an Enhanced Home Cleaning advertisement, they were met with the most important component yet: the guarantee. Dubbed “Australia’s most outrageous home cleaning guarantee”, Shipway’s company promised “The Clean of Your Dreams, or it’s Free”, an offer unparalleled in value by any other home cleaning service. For this reason, it’s easy to understand why Shipway was able to scale his company to six-figures in quick fashion.
Jason Shipway’s remarkable story demonstrates that to effectively grow a business, developing an intricate understanding of your market is key. Provide the solutions to your market’s most pressing problems, appeal to their desires, answer their questions before they are asked, incorporate emotionally-resonating stories into your advertisements, and once you have mastered these core concepts, craft an offer so irresistible that they simply cannot refuse.
Website URL: http://www.ascendagency.net/
Company Name: Ascend Agency
SOURCE: Ascend Agency
View source version on accesswire.com: