Introducing the All-New Amazon Fire 7: Faster Processor, 2x the Storage, and Alexa Hands-Free—Still Only $49.99

Fire 7 is built for entertainment, now with more room for the movies,
books, songs, and games you love—at home and on-the-go

Ask Alexa to play a song, watch a video, listen to an Audible book,
get the news, or make a video call on Fire 7, now using just your voice

Fire 7 is available in Black, plus three new colors: Sage, Plum, and
Twilight Blue

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today announced the next generation of its
best-selling Fire 7 tablet, built from the ground up for entertainment.
The all-new Fire 7 features a faster processor; 16 GB of internal
storage so you can enjoy even more videos, music, games, and books
on-the-go; and hands-free access to Alexa. Fire 7 is still only $49.99
and is available in Black and 3 new colors: Sage, Plum, and Twilight
Blue. As a special introductory offer, customers who purchase an all-new
Fire 7 before June 6 will receive a $10 credit to buy popular apps and
games from the Amazon Appstore.

“Fire 7 is our best-selling tablet with tens of millions sold,” said
Kevin Keith, Vice President, Amazon Devices. “For under $50, we’re
making it even better for customers with a faster processor and 2x the
storage, so customers can enjoy even more of their favorite
entertainment at home and on-the-go. And, with hands-free access to
Alexa on Fire 7, it’s never been easier to get the news, find a recipe,
play music, and more.”

The all-new Fire 7 includes:

  • Faster processor—With a quad-core 1.3 GHz processor, quickly
    and easily switch between apps, stream movies, and browse the web.
  • 2x the storage—Fire 7 is now available with 16 GB or 32 GB of
    internal storage, plus support for up to 512 GB of expandable storage
    via microSD card.
  • Alexa hands-free—When connected to Wi-Fi, simply ask Alexa to
    check the Mariners score, get a recipe, watch a movie, and more –
    using just your voice, even when your screen is on standby. Easily
    toggle Alexa on or off in your device settings.
  • Crisp and vivid display—Amazon’s lightest tablet features a
    high quality 7” IPS display for accurate color reproduction that looks
    great at all angles.
  • Durability—As measured in tumble tests, Fire 7 is 2x as durable
    as the latest iPad mini, and stands up against drops, tumbles, spills,
    and everyday wear and tear.
  • Battery life—Delivers up to 7 hours of reading, listening to
    music, watching TV shows or movies, and browsing the web.
  • Front- and rear-facing cameras—Video chat with friends and
    family with the HD 720p front-facing camera. Take and share photos and
    save them for later with free, unlimited cloud storage.
  • Fast WiFi connectivity—Dual-band Wi-Fi support for
    seamless video streaming.
  • Amazon-exclusive features—ASAP, For You, X-Ray, Second Screen,
    Amazon FreeTime, Family Library, Blue Shade, On Deck, Prime Video
    downloads, and more. For more information, click
  • Amazon FreeTime—With award-winning parental controls, parents
    can use Amazon FreeTime to create child profiles to limit screen time,
    set educational goals, and manage content. FreeTime is free on every
    Fire tablet—or subscribe to Amazon FreeTime Unlimited to access over
    20,000 titles.
  • Screen Sharing—Let an Amazon expert guide you remotely through
    any feature on your screen, available 24×7, 365 days a year—for free.

Even Better with Prime

Fire 7 is even better with Amazon Prime. In the U.S., Prime members can:

  • Watch award-winning movies and TV shows, including Amazon Originals
    like Tom Clancy’s Jack Ryan, Hanna, and The Marvelous Mrs.
    , and live sports including Thursday Night Football
    with Prime Video.
  • Listen to more than 2 million songs, and over one thousand
    hand-curated playlists and stations with Prime Music. To get started,
    just ask, “Alexa, play music.”
  • Enjoy unlimited access to more than 1,000 books and magazines with
    Prime Reading, as well as one free pre-released book a month with
    Amazon First Reads.
  • Keep an unlimited number of photos on Amazon Photos, plus 5 GB of
    storage for videos, documents and other files.
  • With Twitch Prime, customers can enjoy free games, in-game content, a
    Twitch channel subscription each month, and more.

To sign up or start a 30-day free trial of Amazon Prime, visit


The all-new Fire 7 comes in Black, Sage, Plum, and Twilight Blue. Still
only $49.99, Fire 7 is available today for pre-order at
and will begin shipping June 6. Fire 7 cases are available in Charcoal
Black, Sage, Plum, Twilight Blue, and Desert Orange and can stand in
both landscape and portrait orientations—only $24.99.

In addition to the Fire 7, Amazon today introduced the all-new Fire 7
Kids Edition, available for pre-order today for $99.99. More information
is available at

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit
and follow @AmazonNews.

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