Roostify Expands Advisory Board with Investment Virtuoso

Expert financial services consultant Marshall Lux to help guide
mortgage fintech leader through next phase of growth

SAN FRANCISCO–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#digitalmortgagelt;/agt;–Roostify,
the San Francisco-based digital lending platform provider, announced
today the addition of financial services consultant Marshall Lux to its
advisory board. Lux, a distinguished consultant, advisor and educator,
brings more than 30 years’ experience in private equity to the rapidly
expanding business and reflects Roostify’s commitment to perfecting a
scalable operational model and further developing an ecosystem of
technology partners and strategic alliances.

“We are extremely excited to have Marshall join the Roostify advisory
board,” said Roostify CEO and co-founder Rajesh Bhat. “Marshall’s years
of experience in the financial services space, and in consumer credit in
particular, has helped to establish him as a thought leader in our
industry. We expect to benefit from his unique insights and perspective
on the space as we continue to build products and offerings that
transform the home lending space. We look forward to collaborating with
Marshall to bring a superior homebuying experience to even more banks
and consumers.”

Lux said: “I’m excited to work with such a dynamic company. In just a
few short years, Roostify has become a preeminent digital mortgage
lending platform, radically transforming the standards of the home loan
experience in its wake. I look forward to being a part of the Roostify
team at this critical juncture to advance the company’s ambitious growth

Previously an executive for BCG, Chase and McKinsey, Lux has completed
more than 35 pro-bono projects for charities and non-profits. He is a
senior fellow at Mossavar-Rahmani Center for Business and Government at
the Harvard Kennedy School and his papers have been cited in the Financial
, the Wall Street Journal and the New York Times.

Launched in 2014 with the aim of speeding up the mortgage process and
eliminating paper-bound inefficiencies, Roostify is an enterprise-class
digital lending platform used by lenders across the US to accelerate,
simplify, and reduce costs surrounding the origination process.

About Roostify

Founded by consumers looking for a better way to find a home, Roostify
provides the industry’s leading digital platform for home lending. From
large global banks to leading independent mortgage banks, dozens of
lenders across the United States trust Roostify to speed up closings,
reduce unnecessary work, and give their customers a smooth, anxiety-free
mortgage experience. Since 2014, Roostify has transacted billions of
dollars in mortgages and helped close hundreds of thousands of home
loans nationwide. Roostify is backed by several top banks and investment
groups, and is headquartered in San Francisco.


VerbFactory for Roostify
Richard Berman, 415-359-4906

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