Forcht Bank Upgrades Credit Card Program with Fiserv

Program benefits customers and non-profits, including the Bluegrass
Center for Autism

 (NASDAQ: FISV), a leading global provider of financial services
technology solutions, announced today that Forcht Bank, one of the
largest privately-owned banks based in Kentucky, has launched a new card
program to protect cardholders, elevate their customer experience and
make the communities the bank serves better places in which to live and

Forcht Bank places a strong emphasis on providing differentiated value
to its customers while being an active part of the community. When the
bank decided to relaunch its credit card products, it started with three
key objectives:

  • Mitigate risk of fraud to its business and customers
  • Increase customer loyalty by improving the cardholder experience
  • Give back to the community

Forcht Bank delivered on all three of these goals by leveraging a
variety of card solutions from Fiserv, including Card Risk OfficeSM,
uChoose Rewards® and MyCardCreation®. Card Risk
Office provides a holistic solution to monitor, manage and prevent card
fraud. Case management and transaction blocking services are
complemented by a premium fraud rule package, custom rule authoring and
the consultative services of an experienced risk analyst.

“Customers want the peace of mind that their credit cards are secure,”
said Chip Clements, executive vice president, Forcht Bank. “After we
introduced Card Risk Office Advisor, 2018 year-end figures showed a
decrease in fraud losses of 1100 percent from the prior year in our
credit card portfolio. A reversal that substantial is a significant win
for us and our customers.”

The award-winning uChoose Rewards loyalty program encourages
accountholder retention and increased card usage with valuable and
flexible rewards. Cardholders have millions of redemption options,
ranging from merchandise and travel experiences to gift cards for both
big-box national chains and local and regional merchants.

“Consumers seek, and use more regularly, the cards that enable them to
earn rewards,” said Chad Peck, vice president, product strategy, Card
Services, Fiserv. “Cardholders realize tremendous value from uChoose
Rewards, which boosts cardholder engagement for financial institutions.”

MyCardCreation allowed Forcht Bank to custom-design cards to promote
causes its customers support, including non-profits and local schools.
One of the new card designs offered by Forcht features the Bluegrass
Center for Autism
, a non-profit whose mission is to prepare children
with autism and other related disabilities academically and personally
to successfully transition into the adult world.

“When Forcht Bank stepped up to support us, we truly felt that they
cared for the children and families that receive our services,” said
Paul Kichler, executive director, Bluegrass Center for Autism. “Forcht
Bank is showing us, and our community, their dedication to making a
difference in the lives of children and families affected by autism.”

In a world moving faster than ever before, Fiserv helps clients deliver
solutions in step with the way people live and work today — financial
services at the speed of life. Learn more at

Additional Resources

Image – Custom credit card design for Bluegrass Center for Autism –

About Forcht Bank

Forcht Bank is a Kentucky-owned community bank with approximately $1.2
billion in assets and 24 banking centers in 12 counties – Fayette,
Jefferson, Boone, Grant, Madison, Taylor, Pulaski, Laurel, Whitley,
Knox, McCreary and Green.

About Fiserv

Fiserv, Inc. (NASDAQ: FISV) enables clients worldwide to create and
deliver financial services experiences in step with the way people live
and work today. For 35 years, Fiserv has been a trusted leader in
financial services technology, helping clients achieve best-in-class
results by driving quality and innovation in payments, processing
services, risk and compliance, customer and channel management, and
insights and optimization. Fiserv is a member of the FORTUNE®
500 and has been named among the FORTUNE Magazine World’s Most Admired
Companies® for six consecutive years, recognized for strength
of business model, people management, social responsibility and
innovation leadership. Visit
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Media Relations:
Mark Jelfs
Manager, Public Relations

Additional Contact:
Ann S. Cave
Director, Public
Fiserv, Inc.

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