FirstFuel Announces Integration of AI-Powered Analytics and Customer Engagement Solutions with Vlocity Energy and Utilities Cloud Apps

FirstFuel becomes a verified Vlocity Industry Partner to
accelerate revenue growth, cost reduction, and CSAT improvements for

, the global leader in B2B energy analytics and customer
engagement for utilities, and Vlocity,
, the leader in Energy & Utility cloud software on Salesforce,
today announced a Vlocity Industry Partner (VIP) alliance and the
verified integration of Vlocity Energy and Utilities Cloud Apps with
energy data analytics from FirstFuel.

As more energy providers embrace customer-centric strategies in the face
of increasing technology options and customer expectations, Vlocity has
helped CIOs and IT departments operationalize a “utility of the future”
vision through cloud-based digital transformation. The foundation of
this customer-centric approach is often built on delivering personalized
and accessible energy insights to meet a variety of needs, such as
lowering bills, identifying optimal rate (tariff) plans, and navigating
new energy options such as solar.

The industry-specific combination of Vlocity’s IT, operational, and
customer experience capabilities and FirstFuel’s advanced energy
analytics provides a unique, transformative solution for customer-minded
utilities. Through these joint technical capabilities and a shared
customer success focus from both companies, Vlocity and FirstFuel will
accelerate B2B customer engagement and experience outcomes for both
regulated utilities and deregulated energy retail providers.

“Vlocity and FirstFuel are valuable contributors in the Salesforce
ecosystem and are helping us drive more vertical solutions that solve
real industry-specific challenges. We are delighted that these two
companies are working closely together to drive mutual customer success
for regulated utilities and energy retail providers,” said Achyut Jajoo,
Vice President and General Manager, Manufacturing, Automotive, and
Energy Industries at Salesforce.

“By teaming up with FirstFuel to offer industry-specific software for
utilities, we’re able to deliver new and enhanced use cases that help
drive revenue growth, lower O&M costs, and increase customer loyalty and
satisfaction – all key outcome metrics for our customer base,” said
Catherine Cherubino, VP Worldwide Alliances at Vlocity. “We’re always
striving to provide industry-leading value to our customers, and this
new VIP alliance with FirstFuel that focuses on energy providers’ B2B
segment will enable even more value creation within existing and future

“At FirstFuel, we partner with companies that share our commitment to
cloud-based digital transformation, innovative product development and
delivery, and a laser focus on customer success for utilities,” said
Indran Ratnathicam, Vice President of Marketing & Strategy at FirstFuel
Software. “With Vlocity, we’ve created a strategic partnership that will
extend our capabilities to deliver new end-to-end customer engagement
workflows for business customers – a segment that represents the largest
revenue growth and cost reduction opportunity for utility and energy
providers today. We are excited to open these joint capabilities to
existing and new customers on the Salesforce AppExchange.”

About FirstFuel Software

FirstFuel Software is the global leader in business customer engagement
for utilities, using advanced analytics and AI to help more than 40
energy providers in North America and Europe improve business customer
satisfaction, drive sales and revenue, and reduce service costs.
Combining data science, building science and cloud-based software, our
platform derives intelligence from more than 6 million meters,
transforming energy providers into trusted advisers to their business
customers. A Salesforce AppExchange ISV partner, FirstFuel’s solutions
deliver accurate, insightful and cost-effective results at scale.
Founded in 2010 and privately held, FirstFuel is headquartered in
Lexington, Mass. For more information about FirstFuel, please visit
and follow us on Twitter @FirstFuelSW.

About Vlocity

Vlocity, a Forbes Cloud 100 company and strategic Salesforce ISV,
delivers industry-specific cloud and mobile software that embed digital,
omnichannel processes for customer-centric industries. Built in
partnership with Salesforce, the global leader in CRM, Vlocity is one of
Salesforce’s fastest growing partners. Vlocity Industry Cloud Apps embed
industry-specific functionality, best practices and business processes
for the Communications & Media, Insurance & Financial Services, Health,
Energy & Utilities and Government & Non-Profit industries. Vlocity
enables companies to achieve faster business agility and time to value
from the cloud across digital and traditional channels. Learn more at
and follow us at @vlocity.

About the Vlocity VIP Program and Verified Solutions

Vlocity partners with leading technology companies that provide
integrated solutions to the Vlocity Industry Cloud Apps that enhance the
value to our joint customers. Technology VIP solutions that carry the
Verification seal ensure that the integrations are productized,
documented, tested and market-ready to reduce risk and increase time to
value at our customer deployments. For more information please visit

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud
marketplace, empowers companies to sell, service, market and engage in
entirely new ways. With more than 5,000 solutions, 6 million customer
installs and 80,000 peer reviews, it is the most comprehensive source of
cloud, mobile, social, IoT, analytics and artificial intelligence
technologies for businesses.

Salesforce, AppExchange and others are among the trademarks of, Inc.


Janice Bedsole
Bedsole and Company for FirstFuel

Pam Njissang
Bhava Communications for Vlocity

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